DIGITAL MARKETING MODEL AS AN ELEMENT OF COLLABORATION FOR INNOVATION PROMOTION

I. M. Sinyaeva
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I. M. Sinyaeva: Financial University at The government of the Russian Federation

Annals of marketing-mba, 2019, vol. 4

Abstract: In the presented article the aim of the research is to reveal the content of the process of collaboration using digital marketing tools to promote innovations. Scientific novelty: with the illustration of figures 2 and 3, the author reveals the main blocks of the content of the marketing collaboration and the model of digital marketing.

Keywords: collaboration; innovations; communications; marketing; model; technologies. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_26_19

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