МООС AS AN EDUCATIONAL ORGANIZATION DIGITAL MARKETING TOOL

Olga Popova ()
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Olga Popova: Ural State University of Economics

Annals of marketing-mba, 2019, vol. 4

Abstract: The objective reasons for the transformation of education within the framework of digitalization of processes have formed the need to use digital marketing to promote the brand of the educational organization. Modern unique marketing tool is mass open online courses (MOOCs). This article considers MOOC as a digital marketing tool within the 7Ð marketing mix.

Keywords: digital marketing; education; "digital" generation; mass open online courses (MOOCs); 7Ð marketing mix. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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