EVALUATION OF THE ATTITUDE OF MOSCOW DRIVERS OF PERSONAL CAR TO THE BASIC VALUES

Sergey V. Mkhitaryan (), Roman Sidorchuk and Timur A. Tultaev ()
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Sergey V. Mkhitaryan: Plekhanov Russian University of Economics
Timur A. Tultaev: Plekhanov Russian University of Economics

Annals of marketing-mba, 2019, vol. 4

Abstract: The article is devoted to the results of a marketing research conducted by the marketing department of Plekhanov Russian University of Economics in relation to drivers to determine the relationship of residents of Moscow to basic human values and their assessment according to the methodology of prof. Meshkov A.A. and prof. Sidorchuk R.R. Assessment of the attitude of respondents to basic values made it possible to identify 7 clusters of respondents with different levels of perception of basic values, which will provide a more informed report on tariffs for urban parking services.

Keywords: marketing research; basic values; personality types; analysis of variance; cluster analysis. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_25_19

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