FORMATION OF STRATEGIC MARKETING DECISIONS OF THE COMPANY

Barsegyan V.
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Barsegyan V.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2020, vol. 3

Abstract: The presented study analyzes the stages and main components necessary for developing strategic marketing solutions. The basic strategies that a company can use to develop marketing solutions, analyze of product portfolio, and segment and position are identified.

Keywords: strategic marketing solutions; segmentation; positioning; differentiation; product portfolio; basic strategies. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
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