RESTAURANT BUSINESS: RETENTION OF CONSUMERS DURING THE CORONAVIRUS PERIOD

Zaitceva A.S. ()
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Zaitceva A.S.: Plekhanov Russian University of economics

Annals of marketing-mba, 2020, vol. 2

Abstract: This article examines the restaurant industry in Russia during the coronavirus period. It addresses the issue of the need to create and apply new marketing techniques to retain consumers and achieve the goals of a restaurant enterprise.

Keywords: Catering business; pandemic coronavirus; adaptation; marketing techniques; retention of consumers. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_6_20

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