TO THE ISSUE OF DEVELOPING MARKETING OF RURAL AREAS IN THE CONDITIONS OF INNOVATIVE ECONOMY

Ekaterina G. Agalarova ()
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Ekaterina G. Agalarova: Stavropol State Agrarian Univerisity

Annals of marketing-mba, 2019, vol. 4

Abstract: The article considers the key aspects of marketing of rural areas in the context of the innovative development of the economy; presents problems and prospects for the implementation of methods and tools of marketing of rural areas, on the example of the region with an agrarian profile of the economy.

Keywords: Marketing of territories; rural areas; marketing of rural areas; marketing management; product of rural areas. (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_1_19

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