CUSTOMER LOYALTY AS THE BASIS FOR BUILDING A SUSTAINABLE BUSINESS

Elena V. Lezhneva ()
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Elena V. Lezhneva: St. Petersburg National Research University of Information Technologies, Mechanics and Optics

Annals of marketing-mba, 2019, vol. 4

Abstract: The article presents modern and theoretical approaches to the concept of “loyalty†as an element of sustainable business functioning. The impact of customer satisfaction on customer behavior is examined. Identified and described methods for assessing the level of customer satisfaction as a factor determining their loyalty.

Keywords: loyalty; interaction; customer. (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_14_19

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