RESEARCH OF CONSUMER PREFERENCES OF YOUTH IN THE REGIONAL TOURISM

Tatyana V. Sidorovskaya () and Olga A.Volovik ()
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Tatyana V. Sidorovskaya: FSAEI of HE “Northern (Arctic) Federal University named after M.V. Lomonosov
Olga A.Volovik: FSAEI of HE “Northern (Arctic) Federal University named after M.V. Lomonosov

Annals of marketing-mba, 2019, vol. 4

Abstract: The article presents the results of a study of the consumer preferences of generation Y regarding travel across the region of residence. As a result of the study, a low level of youth activity in relation to traveling across the territory of their native region was revealed; goals and criteria for the selection of tourism services are identified, the most promising directions for the development of youth tourism in the Arkhangelsk region are proposed.

Keywords: regional tourism; marketing research; youth preferences; generation Y; Arkhangelsk region (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_24_19

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