APPLICATION OF INTERNET MARKETING TOOLS FOR THE PROMOTION OF SMALL ENTERPRISES IN THE CONDITIONS OF DIGITALIZATION

Lavreeva E. ()
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Lavreeva E.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2020, vol. 3

Abstract: The article is devoted to the study of the application of the main tools of Internet marketing for the promotion of small businesses in the context of digitalization. This article examined the most used marketing communications tools on the Internet, the main advantages of using Internet marketing tools to promote small businesses, as well as the basic tools of Internet communications.

Keywords: internet marketing; internet marketing tools; marketing communications; promotion; digitalization; small businesses. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
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