COLLABORATION AS A TOOL TO IMPROVE THE IMAGE OF ORGANIZATIONS

O.V. Kolesnikova ()
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O.V. Kolesnikova: MPEI

Annals of marketing-mba, 2019, vol. 4

Abstract: The article discusses a tool that helps improve image, such as collaboration. More detailed links of scientific communities and large corporations are presented. Using the collaboration tool enhances the image of the business entity and provides sufficient advantages in the market and in its industry.

Keywords: collaboration; cooperation; partnership; image; joint activity (search for similar items in EconPapers)
JEL-codes: O39 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_13_19

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