NEW PROFESSIONS AND COMPETENCIES OF PERSONNEL IN THE FIELD OF PRICING IN THE DIGITAL ECONOMY

Veronika V. Lizovskaya ()
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Veronika V. Lizovskaya: Saint-Petersburg State University of Economics

Annals of marketing-mba, 2019, vol. 4

Abstract: The article analyzes the main trends of Internet trade and statistical data characterizing changes in the market in this regard, including those affecting the development of new and changing existing professions. Qualitative research of consumers allowed to reveal new competences necessary for modern specialists. The considered example from the sphere of work with the prices in the market of the USA, allowed to draw conclusions about necessary competences of experts in the field of pricing.

Keywords: e-commerce; price; price manager; human capital; price strategy. (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
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