FEATURES OF IDENTITY CREATION AND APPLICATION OF DIGITAL TOOLS IN PLACE BRAND PROMOTION

Elena Davydenko ()
Additional contact information
Elena Davydenko: Saint-Petersburg State University

Annals of marketing-mba, 2019, vol. 4

Abstract: The article reveals the features of the formation of place brand logos, provides specific examples from Russian and foreign practice. The basic tools of promotion of place brands used in the digital environment are designated. Problems of application of these tools in promotion of place brands are shown.

Keywords: brand; territory brand; branding; logo (search for similar items in EconPapers)
JEL-codes: M37 (search for similar items in EconPapers)
Date: 2019
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.marketing-mba.ru/article/v4_19/Davydenko.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_7_19

Access Statistics for this article

More articles in Annals of marketing-mba from Department of Marketing, Marketing MBA (RSconsult) Contact information at EDIRC.
Bibliographic data for series maintained by Sidorchuk, Roman ().