THE RELEVANCE OF THE USE OF ELECTRONIC PRICE TAGS IN FOOD – RETAIL SEGMENT

Pyankov V. and Podzolkova A.
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Pyankov V.: Perm state university
Podzolkova A.: Perm state university

Annals of marketing-mba, 2021, vol. 2

Abstract: The article deals with the issues related to the relevance of the use of the electronic price tag system in FMCG - retail. Because of studying these issues, the results were obtained, which are reflected in the material of the article.

Keywords: modern retail; electronic price tags; electronic price tags system; FMCG - retail; retail technologies (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2021
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