PROMOTION ON SOCIAL NETWORKS: FROM TESTING A HYPOTHESIS TO STABLE SALES (CASE STUDY OF ONLINE SCHOOL “DESIGNER OF ACADEMIC CAREER†)

Natalia Kireeva ()
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Natalia Kireeva: Plekhanov Russian University of Economics

Annals of marketing-mba, 2019, vol. 4

Abstract: The paper shows how marketing communications with potential customers can grow into a startup in an online environment. The paper presents a case of online school for teachers and graduate students growth from testing the hypothesis to sustainable sales of training programs. The mechanism of hypothesis development, marketing communications is shown, efficiency of sales channels and advertising creatives is estimated.

Keywords: online education; marketing communications; advertising effectiveness evaluation; conversion; online communities (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_12_19

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