Using the value of life buyers for the Russian model of the economy (for example the automobile industry)

Julia Kirichenko () and Sergey Zaharov
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Julia Kirichenko: graduate
Sergey Zaharov: senior lecturer, chair Economics and Law Shachtinsky Institute (branch) SEI HPE SRSTU (NPI)

Annals of marketing-mba, 2010, vol. 1

Abstract: The behaviour of the manufacturer in view of vital value of the buyer on an example of the Russian car industry is considered.

Keywords: life cycle; marketing vehicles; automotive; life values; goods vehicle (search for similar items in EconPapers)
JEL-codes: I31 L62 N9 (search for similar items in EconPapers)
Date: 2010
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