Marketing and key success factors in wholesale trade

Roman Sidorchuk

Annals of marketing-mba, 2010, vol. 0

Abstract: Essential for any organization is the problem of allocating scarce resources to achieve competitive advantage. To provide solutions to this problem, you must identify competitive opportunities that the company should provide to be competitive and to achieve financial success. These opportunities are concentrated in the concept of "Key success factors» (KFS). In this paper we study these factors for wholesale meat delicacies. Based on the results of the technique of building and marketing strategies for the wholesale trade company.

Keywords: Key success factors; marketing; KFS; wholesale trade; marketing strategy (search for similar items in EconPapers)
JEL-codes: M13 M30 M31 (search for similar items in EconPapers)
Date: 2010
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