Virtual market meat

Roman Sidorchuk

Annals of marketing-mba, 2010, vol. 0

Abstract: Lack of activity of the Russian wholesale and manufacturing companies operating in the market of meat food products results in a loss of profit on new market segments. The article discusses the prospects «Business to Business» on the Internet for these companies. The results show the willingness and the need for the introduction of Internet in business processes of interaction between those companies with customers and partners.

Keywords: Business to Business; Internet; food companies; market research; expert method; «Milagro M»; marketing in Russian (search for similar items in EconPapers)
JEL-codes: M13 M30 M31 (search for similar items in EconPapers)
Date: 2010
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