Modern advertising of educational services in the education system

Viktor Zotov ()
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Viktor Zotov: Plekhanov Russian University of Economics

Annals of marketing-mba, 2012, vol. 1

Abstract: Before the educational organizations are constantly arising questions: "Where can I find willing to learn and ability to pay students? What to teach? How to teach? How to take the money? What kind of advertising do? "Find the answers to these questions can be found in this article.

Keywords: Communication in marketing; sales and personal contacts; the quality of education; modern advertising educational services; meaningful information; advertising appeal; target audience; an emotional response; commercial advertising effectiveness; and informative advertising; public relations. (search for similar items in EconPapers)
JEL-codes: A2 I2 M13 M31 (search for similar items in EconPapers)
Date: 2012
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