Marketing channels and control the distribution of products in the meat industry

Roman Sidorchuk

Annals of marketing-mba, 2010, vol. 2

Abstract: The article deals with the formation of distribution channels in the meat industry. Question of finding channels. Awareness of the problem-added customer value in the channel. The task of shaping the company's own distribution channel products. The procedure of forming a channel of distribution. The main problem in forming their own distribution channel. Prospects of development of different channels

Keywords: Distribution channels; channel management; marketing channels; meat industry; meat gastronomy; small business; development of retail formats; "reset" the distribution channels; Êàíàëû ðàñïðåäåëåíèÿ ïðîäóêöèè; óïðàâëåíèå êàíàëàìè; ìàðêåòèíãîâûå êàíàëû; ìÿñíàÿ èíäóñòðèÿ; ìÿñíàÿ ãàñòðîíîìèÿ; ìàëûé áèçíåñ; ðàçâèòèå ôîðìàòîâ ðîçíè÷íîé òîðãîâëè; «ïåðåçàãðóçêà» êàíàëîâ ðàñïðåäåëåíèÿ. (search for similar items in EconPapers)
JEL-codes: L11 M00 M11 M31 O52 Q13 R3 (search for similar items in EconPapers)
Date: 2010
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