Determination of competitive hotels by price indifference (for example, hotel Alborada, Bonanza, California, Maravilla, MaliaLa Paz - Tenerife, Spain)

Elena Suleymanova
Additional contact information
Elena Suleymanova: student of marketing Russian Economical Plehanov's Academy

Annals of marketing-mba, 2010, vol. 2

Abstract: The results of research on pricing tourist product: vacation apartments - hotels in Tenerife (Spain) for Russian tourists. The following use of the technique of "price of indifference" to identify competitive advantages.

Keywords: price of indifference; marketing; tourism; Spain; Tenerife; pricing; IDP; consume index; consume parameter (search for similar items in EconPapers)
JEL-codes: L83 M1 M31 (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.marketing-mba.ru/article/v2_10/Suleymanova.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_2_10

Access Statistics for this article

More articles in Annals of marketing-mba from Department of Marketing, Marketing MBA (RSconsult) Contact information at EDIRC.
Bibliographic data for series maintained by Sidorchuk, Roman ().