Assessment of the main players of the local furniture market of Western Siberia

Yana Andrianova and Alena Chupryakova ()
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Yana Andrianova: marketer of a network of furniture salons "GROMADA", "MEBELVILL", "GUTMEBEL", Russia
Alena Chupryakova: Kemerovo State University, Faculty of Economics, Russia

Annals of marketing-mba, 2012, vol. 3

Abstract: The current state of the furniture market of Western Siberia can be characterized from the point of view of the main channels of sales and the existing competition. Among large players of this market the network of furniture salons "GROMADA", "MEBELVILL", "GUTMEBEL’" is allocated. In article results of research of the main competitors of the specified network and situation analysis are presented.

Keywords: furniture distribution networks; furniture retail; local furniture market; range. (search for similar items in EconPapers)
JEL-codes: L1 R3 (search for similar items in EconPapers)
Date: 2012
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