Marketing of human capital in the new economy and the democratization of management

Viktor Zinchenko ()
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Viktor Zinchenko: Ukrainian Institute of Arts and Sciences

Annals of marketing-mba, 2012, vol. 3

Abstract: Examines the philosophical and economic concepts of deliberative democracy. Source of economic growth in the information economy is innovation and human capital. As the information economy continues to industrial and human involvement in the new innovative technology becomes more logical. This - more spacious, more independent and creative value. The most important quality of man is his personality. Thus, the place and role of man in the information economy will inevitably increase in comparison with the industrial development period.

Keywords: marketing human capital; new economy; communication; transformation; deliberative; post-industrial; humanism; solidarity; self-management; self-organization (search for similar items in EconPapers)
JEL-codes: A1 (search for similar items in EconPapers)
Date: 2012
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