Features pricing in the marketing of educational services

Viktor Zotov ()
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Viktor Zotov: Plekhanov Russian University of Economics

Annals of marketing-mba, 2011, vol. 4

Abstract: Since many universities the main task is to establish a best price for their services, in which university services have been successfully "sold" (demand) and at the same time bring the most revenue for the institution. This is the main task of the university in the pricing of educational services. It is this issue the focus of this article.

Keywords: factors of pricing; the survival of an educational institution; to maximizecurrent profits; costs of production; the rate of price and quality; the cost ofeducational services; pricing strategy; value-added; ôàêòîðû öåíîîáðàçîâàíèÿ; âûæèâàíèå îáðàçîâàòåëüíîãî ó÷ðåæäåíèÿ; ìàêñèìèçàöèÿ òåêóùåé ïðèáûëè; èçäåðæêè ïðîèçâîäñòâà; ïîêàçàòåëü öåíà-êà÷åñòâî; çàòðàòû íà îáðàçîâàòåëüíûå óñëóãè; öåíîâàÿ ñòðàòåãèÿ; äîáàâëåííàÿ ñòîèìîñòü. (search for similar items in EconPapers)
JEL-codes: A2 I2 M13 M31 (search for similar items in EconPapers)
Date: 2011
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