The Effect of Social Media Following on Recruitment in Service Industries of Pakistan

Samawiya Aqeel and Danish Siddiqui

Business Management and Strategy, 2019, vol. 10, issue 1, 41-77

Abstract: Social technologies are progressively utilized in a few hierarchical capacities, as well as human resource management. The focal point of this research is by social media based reception in recruitment of employees in service industries in Pakistan. More specifically, the focal point of this study is the Use and Acceptance of Technology which is through social media by HR experts in the recruitment procedure and selecting representatives. Results acquired utilizing cross-sectional information gathered from 80 enrollment specialists through close ended Likert scale questionnaire. It was later analyzed using Descriptive analysis, CFA and Structured Equation Modeling. The results demonstrated that the center theories of the Acceptance and Use of Technology in recruitment through social media by HR experts were upheld. There was a positive effect of performance expectancy, effort expectancy and social impact on recruiter’s intention to use these technologies recruitment. Moreover, facilitating or encouraging conditions and social goal impactful affect the enrollment (Recruitment) specialist's usage behavior or conduct. There is an impulse effect of different moderators like gender, age, education, and managerial position such as the effect is robust for male, younger and high positioned recruiters while most of the experienced recruiters still emphasize on traditional approaches but beside all these social media seem to have an important impact in the process of recruitment.

Date: 2019
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