Culture, Motivational Attributes and Employees¡¯ Perception towards CSR Practices: Evidence From Pakistan

Sultana Jabeen and Danish Siddiqui

Human Resource Research, 2019, vol. 3, issue 1, 58-83

Abstract: The purpose of this paper is to analyze the employees¨Ccorporate social responsibility (CSR) relationship by studying the influence of two cultural values ¨C collectivism and masculinity ¨Con the formation of CSR perceptions. We adopted theoretical framework proposed by Hur and Kim (2017), in which Hofstede¡¯s cultural framework was proposed to explain the effect of the cultural values on employees¡¯ perceptions of CSR practices with the mediatory role of motivational attributions. To establish this framework empirically on Pakistan, a survey questionnaire was used to collect data from 190 employees¡¯ in Pakistan. Data analysis was performed using SEM and CFA. The results indicate that collectivistic (masculine) values were positively (negatively) related to perceptions of CSR. Furthermore, intrinsic attributions of CSR initiatives mediate the positive relationship between collectivism and CSR perceptions and the negative relationship between masculinity and CSR perceptions. These findings suggest that managers must seek to understand employees¡¯ cultural characteristics and the attributions of CSR motivations in order to engage them in driving CSR practices effectively and displaying a positive image of organization.

Date: 2019
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