Price Schemes for the Internet: Access to the Network and Search Advertising

Nicola Meccheri ()

L'industria, 2009, issue 4, 593-616

Abstract: This paper presents and analyzes the economic literature that has recently emerged in relation to two particular issues concerning the Internet: network access pricing and auction mechanisms used by search engines to sell online advertising. Possible lines for future research on those subjects are also outlined.

Keywords: Internet; Access Pricing; Search Advertising; Auctions (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:mul:j0hje1:doi:10.1430/30678:y:2009:i:4:p:593-616

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