Teacher vaccinations enhance student achievement in Pakistan: The role of role models and theory of mind

Sultan Mehmood, Shaheen Naseer and Daniel L. Chen
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Shaheen Naseer: b Oxford Martin School, University of Oxford , Oxford OX13BD , United Kingdom
Daniel L. Chen: c Toulouse School of Economics , Toulouse 31080 , France

Proceedings of the National Academy of Sciences, 2024, vol. 121, issue 48, e2406034121

Abstract:

We provide experimental evidence that role models can galvanize prosocial actions amid global crises, exemplified by the COVID-19 pandemic. In a randomized control trial comparing role models, cash incentives, and celebrity endorsements, only role models successfully mitigated vaccine reluctance and ameliorated pandemic-induced educational setbacks. Monthly tracking of vaccination status was achieved via QR-code-verified certificates. Theory-of-mind behavioral data on the mentalizing of others shed light on the mechanism underlying the role model effect. This research, from Pakistan, suggests how role models and theory of mind have the potential to play a role in tackling global challenges.

Keywords: COVID-19 vaccination; role models; celebrity; theory of mind (search for similar items in EconPapers)
Date: 2024
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Working Paper: Teacher vaccinations enhance student achievement in Pakistan: The role of role models and theory of mind (2024)
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