Teacher vaccinations enhance student achievement in Pakistan: The role of role models and theory of mind

Sultan Mehmood, Shaheen Naseer and Daniel L. Chen
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Shaheen Naseer: University of Oxford
Daniel L. Chen: TSE-R - Toulouse School of Economics - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, CNRS - Centre National de la Recherche Scientifique

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Abstract: We provide experimental evidence that role models can galvanize prosocial actions amid global crises, exemplified by the COVID-19 pandemic. In a randomized control trial comparing role models, cash incentives, and celebrity endorsements, only role models successfully mitigated vaccine reluctance and ameliorated pandemic-induced educational setbacks. Monthly tracking of vaccination status was achieved via QR-code-verified certificates. Theory-of-mind behavioral data on the mentalizing of others shed light on the mechanism underlying the role model effect. This research, from Pakistan, suggests how role models and theory of mind have the potential to play a role in tackling global challenges.

Keywords: COVID-19 vaccination; Role models; Celebrity; Theory of mind (search for similar items in EconPapers)
Date: 2024-11-21
Note: View the original document on HAL open archive server: https://hal.science/hal-04869670v1
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Published in Proceedings of the National Academy of Sciences of the United States of America, 2024, 121 (48), pp.e2406034121. ⟨10.1073/pnas.2406034121⟩

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Journal Article: Teacher vaccinations enhance student achievement in Pakistan: The role of role models and theory of mind (2024)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04869670

DOI: 10.1073/pnas.2406034121

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