Ten considerations for effectively managing the COVID-19 transition

Katrine Bach Habersaat (), Cornelia Betsch, Margie Danchin, Cass R. Sunstein, Robert Böhm, Armin Falk, Noel T. Brewer, Saad B. Omer, Martha Scherzer, Sunita Sah, Edward F. Fischer, Andrea E. Scheel, Daisy Fancourt, Shinobu Kitayama, Eve Dubé, Julie Leask, Mohan Dutta, Noni E. MacDonald, Anna Temkina, Andreas Lieberoth, Mark Jackson, Stephan Lewandowsky, Holly Seale, Nils Fietje, Philipp Schmid, Michele Gelfand, Lars Korn, Sarah Eitze, Lisa Felgendreff, Philipp Sprengholz, Cristiana Salvi and Robb Butler
Additional contact information
Katrine Bach Habersaat: WHO Regional Office for Europe, Insights Unit
Cornelia Betsch: University of Erfurt
Margie Danchin: The University of Melbourne and Murdoch Children’s Research Institute, Royal Children’s Hospital
Cass R. Sunstein: Harvard University, Harvard Law School
Noel T. Brewer: University of North Carolina
Saad B. Omer: Yale Institute for Global Health, Department of Internal Medicine (Infectious Diseases), Yale School of Medicine, Department of Epidemiology of Microbial Diseases, Yale School of Public Health, Yale School of Nursing
Martha Scherzer: WHO Regional Office for Europe, Insights Unit
Sunita Sah: Cambridge University
Edward F. Fischer: Vanderbilt University
Andrea E. Scheel: WHO Regional Office for Europe, Insights Unit
Daisy Fancourt: University College London
Shinobu Kitayama: University of Michigan
Eve Dubé: Université Laval
Julie Leask: University of Sydney
Mohan Dutta: Massey University
Noni E. MacDonald: Dalhousie University
Anna Temkina: European University of St. Petersburg, St
Andreas Lieberoth: Aarhus University
Mark Jackson: University of Exeter
Stephan Lewandowsky: University of Bristol
Holly Seale: University of New South Wales
Nils Fietje: WHO Regional Office for Europe, Insights Unit
Philipp Schmid: University of Erfurt
Michele Gelfand: University of Maryland
Lars Korn: University of Erfurt
Sarah Eitze: University of Erfurt
Lisa Felgendreff: University of Erfurt
Philipp Sprengholz: University of Erfurt
Cristiana Salvi: WHO Regional Office for Europe, Insights Unit
Robb Butler: WHO Regional Office for Europe, Insights Unit

Nature Human Behaviour, 2020, vol. 4, issue 7, 677-687

Abstract: Abstract Governments around the world have implemented measures to manage the transmission of coronavirus disease 2019 (COVID-19). While the majority of these measures are proving effective, they have a high social and economic cost, and response strategies are being adjusted. The World Health Organization (WHO) recommends that communities should have a voice, be informed and engaged, and participate in this transition phase. We propose ten considerations to support this principle: (1) implement a phased approach to a ‘new normal’; (2) balance individual rights with the social good; (3) prioritise people at highest risk of negative consequences; (4) provide special support for healthcare workers and care staff; (5) build, strengthen and maintain trust; (6) enlist existing social norms and foster healthy new norms; (7) increase resilience and self-efficacy; (8) use clear and positive language; (9) anticipate and manage misinformation; and (10) engage with media outlets. The transition phase should also be informed by real-time data according to which governmental responses should be updated.

Date: 2020
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DOI: 10.1038/s41562-020-0906-x

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