Large but diminishing effects of climate action nudges under rising costs

Sebastian Berger (), Andreas Kilchenmann, Oliver Lenz, Axel Ockenfels, Francisco Schlöder and Annika M. Wyss
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Sebastian Berger: University of Bern
Andreas Kilchenmann: University of Bern
Oliver Lenz: University of Bern
Francisco Schlöder: University of Bern
Annika M. Wyss: University of Bern

Nature Human Behaviour, 2022, vol. 6, issue 10, 1381-1385

Abstract: Abstract Behavioural public policy has received broad research attention, particularly in the domain of motivating pro-environmental behaviours. We investigate how far the efficacy of arguably one the most popular behavioural policy tools (green ‘default change’ nudges) depends on the associated cost. On the basis of a field study involving carbon offsets for over 30,000 flights booked by more than 11,000 airline customers, we show that green defaults have a large effect on voluntary climate action, even when several hundreds of Euros are at stake. The effect fully vanishes only as costs approach approximately €800.

Date: 2022
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DOI: 10.1038/s41562-022-01379-7

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