In-store music affects product choice

Adrian C. North, David J. Hargreaves and Jennifer McKendrick
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Adrian C. North: Music Research Group, University of Leicester
David J. Hargreaves: Music Research Group, University of Leicester
Jennifer McKendrick: Music Research Group, University of Leicester

Nature, 1997, vol. 390, issue 6656, 132-132

Abstract: Abstract Royalty payments for non-broadcast commercial uses of music in 1995 amounted to £53.8 million in the UK alone1. Research on music and consumer behaviour2,3 has, however, almost completely ignored the potential effect of in-store music on purchasing and particularly on product choice. By investigating the purchasing of German and French wines we have found that musical ‘fit’ has a profound influence on product choice.

Date: 1997
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DOI: 10.1038/36484

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