Attraction is relative not absolute

Masataka Watanabe ()
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Masataka Watanabe: Tokyo Metropolitan Institute for Neuroscience

Nature, 1999, vol. 398, issue 6729, 661-663

Abstract: Given the choice between banana and lettuce, a monkey will take the banana every time. This preference is reflected in neurons of the orbitofrontal cortex, which are more active when the monkey anticipates a banana reward than when he thinks he will get a piece of lettuce. This relative nature of incentives adds a new dimension to characterizing the activity of orbitofrontal neurons.

Date: 1999
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DOI: 10.1038/19414

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