The present and future of the international wine industry

Linda F. Bisson, Andrew L. Waterhouse, Susan E. Ebeler, M. Andrew Walker and James T. Lapsley
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Linda F. Bisson: University of California, Davis
Andrew L. Waterhouse: University of California, Davis
Susan E. Ebeler: University of California, Davis
M. Andrew Walker: University of California, Davis
James T. Lapsley: UC Davis Extension, University of California, Davis

Nature, 2002, vol. 418, issue 6898, 696-699

Abstract: Abstract Wine production is both art and science, a blend of individual creativity and innovative technology. But wine production is also business, with economic factors driving manufacturing practices. To be successful in the modern marketplace, a winemaker must integrate the artistic and economic aspects of wine production, and possess a solid understanding of the intrinsic and extrinsic factors that underlie purchase motivation.

Date: 2002
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DOI: 10.1038/nature01018

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