Branding can be justified in vital conservation research

C. R. McMahon, C. J. A. Bradshaw and G. C. Hays
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C. R. McMahon: Institute of Environmental Sustainability, School of Biological Sciences, University of Wales Swansea
C. J. A. Bradshaw: School for Environmental Research, Institute of Advanced Studies, Charles Darwin University
G. C. Hays: Institute of Environmental Sustainability, School of Biological Sciences, University of Wales Swansea

Nature, 2006, vol. 439, issue 7075, 392-392

Date: 2006
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DOI: 10.1038/439392c

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