Driven to market

Jonah Lehrer
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Jonah Lehrer: a science writer

Nature, 2006, vol. 443, issue 7111, 502-504

Abstract: We're selfish and rational — that's what classical economics says. But play parlour games with brain scanners and you'll find we're pulled in different directions when it comes to money. Jonah Lehrer reports.

Date: 2006
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DOI: 10.1038/443502a

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