Q&A: The science of persuasion

Sanjay Khanna

Nature, 2009, vol. 461, issue 7267, 1059-1059

Abstract: Psychologist Robert Gifford is co-author of a recent American Psychological Association report that examined the interface between psychology and climate change. He explains what makes people receptive and how to get messages about climate science across effectively.

Date: 2009
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DOI: 10.1038/4611059a

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