Most people are not WEIRD

Joseph Henrich, Steven J. Heine and Ara Norenzayan
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Joseph Henrich: Joseph Henrich, University of British Columbia, Vancouver, British Columbia V6T 1Z4
Steven J. Heine: Joseph Henrich, University of British Columbia, Vancouver, British Columbia V6T 1Z4
Ara Norenzayan: Joseph Henrich, University of British Columbia, Vancouver, British Columbia V6T 1Z4

Nature, 2010, vol. 466, issue 7302, 29-29

Abstract: To understand human psychology, behavioural scientists must stop doing most of their experiments on Westerners, argue Joseph Henrich, Steven J. Heine and Ara Norenzayan.

Date: 2010
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DOI: 10.1038/466029a

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