Poked to vote

Sinan Aral ()
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Sinan Aral: Sinan Aral is at the Leonard N. Stern School of Business, New York University, New York, New York 10012, USA.

Nature, 2012, vol. 489, issue 7415, 212-214

Abstract: A Facebook message sent out during the 2010 US congressional elections influenced the voting behaviour of millions of people. The experiment illustrates the power of digital social networks to spread behavioural change. See Letter p.295

Date: 2012
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DOI: 10.1038/489212a

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