A 61-million-person experiment in social influence and political mobilization

Robert M. Bond, Christopher J. Fariss, Jason J. Jones, Adam D. I. Kramer, Cameron Marlow, Jaime E. Settle and James H. Fowler ()
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Robert M. Bond: University of California, San Diego, La Jolla, California 92093, USA
Christopher J. Fariss: University of California, San Diego, La Jolla, California 92093, USA
Jason J. Jones: University of California, San Diego, La Jolla, California 92093, USA
Adam D. I. Kramer: Data Science, Facebook, Inc., Menlo Park, California 94025, USA
Cameron Marlow: Data Science, Facebook, Inc., Menlo Park, California 94025, USA
Jaime E. Settle: University of California, San Diego, La Jolla, California 92093, USA
James H. Fowler: University of California, San Diego, La Jolla, California 92093, USA

Nature, 2012, vol. 489, issue 7415, 295-298

Abstract: Political mobilization messages delivered to 61 million Facebook users during the 2010 US congressional elections directly influenced political self-expression, information seeking and real-world voting behaviour of millions of people and their friends, with social transmission occurring mainly between close friends and having a greater effect than the direct effect of the messages themselves.

Date: 2012
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DOI: 10.1038/nature11421

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