Social networks can spread the Olympic effect

Paul Ormerod ()
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Paul Ormerod: Paul Ormerod is an economist and complex-systems theorist with Volterra Consulting in London, and author of Positive Linking: How Networks Can Revolutionise the World.

Nature, 2012, vol. 489, issue 7416, 337-337

Abstract: The classic economic approach of using incentives is not always the best way to change human behaviour, argues Paul Ormerod.

Date: 2012
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DOI: 10.1038/489337a

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