The case for pay to quit

Theresa M. Marteau () and Eleni Mantzari
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Theresa M. Marteau: Theresa M. Marteau and Eleni Mantzari are in the Behaviour and Health Research Unit, University of Cambridge, Cambridge CB2 0SR, UK.
Eleni Mantzari: Theresa M. Marteau and Eleni Mantzari are in the Behaviour and Health Research Unit, University of Cambridge, Cambridge CB2 0SR, UK.

Nature, 2015, vol. 523, issue 7558, 40-41

Abstract: A randomized controlled trial of four financial-incentive programmes for smoking cessation finds that reward-based schemes lead to sustained abstinence, but low public acceptability of such schemes threatens their adoption.

Date: 2015
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DOI: 10.1038/523040a

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