Influence maximization in complex networks through optimal percolation

Flaviano Morone and Hernán A. Makse ()
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Flaviano Morone: City College of New York
Hernán A. Makse: City College of New York

Nature, 2015, vol. 524, issue 7563, 65-68

Abstract: A rigorous method to determine the most influential superspreaders in complex networks is presented—involving the mapping of the problem onto optimal percolation along with a scalable algorithm for big-data social networks—showing, unexpectedly, that many weak nodes can be powerful influencers.

Date: 2015
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DOI: 10.1038/nature14604

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