Shoppers like what they know

Peter M. Todd ()
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Peter M. Todd: Indiana University, Bloomington, Indiana 47405, USA.

Nature, 2017, vol. 541, issue 7637, 294-295

Abstract: Faced with ever-changing products, consumers can benefit from trying new items. But data collected over almost five years show that, the longer shoppers have been buying a favourite product, the more likely they are to stick with it.

Date: 2017
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DOI: 10.1038/nature21114

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