Macht sich Gesundheitsmanagement bezahlt? Eine empirische Untersuchung des Einflusses von Informationen zu betrieblichem Gesundheitsmanagement auf konsumbezogene Reaktionen von VerbraucherInnen

Marlies Gude, Eva Bamberg, Maren Etzold and Kim Janine Wolf

Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, 2017, vol. 18, issue 3, 328-346

Abstract: Although it has often been shown that corporate social responsibility positively affects the purchase intentions and the willingness to pay of consumers, it has not yet been investigated whether this also applies for the engagement in occupational health management. We investigated this issue in two online-based quasi-experimental studies and could find preliminary evidence for an existing connection.

Date: 2017
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DOI: 10.5771/1439-880X-2017-3-328

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Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics is currently edited by Prof. Dr. Thomas Beschorner (St.Gallen, Schweiz), Dr. Markus Breuer (Berlin), Prof. Dr. Dr. Alexander Brink (Bayreuth und Witten/Herdecke), Dr. Bettina Hollstein (Erfurt), Dr. Marc C. Huebscher (Hamburg) and Dr. Olaf J. Schumann (Frankfurt a.M.)

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