The Common Good Approach in Entrepreneurial Practice

Jasmin Wiefek and Kathrin Heinitz

Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, 2019, vol. 20, issue 3, 320-345

Abstract: The Economy for the Common Good (ECG) is a social movement that claims that all economic activity should serve the common good. Addressing the lack of research on the common good approach in entrepreneurial practice, we conducted interviews with companies that have joined the ECG. We illuminate common good-oriented companies’ characteristics and practices and discuss why the ECG is an attractive CSR tool for small and medium-sized companies.

Date: 2019
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DOI: 10.5771/1439-880X-2019-3-320

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Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics is currently edited by Prof. Dr. Thomas Beschorner (St.Gallen, Schweiz), Dr. Markus Breuer (Berlin), Prof. Dr. Dr. Alexander Brink (Bayreuth und Witten/Herdecke), Dr. Bettina Hollstein (Erfurt), Dr. Marc C. Huebscher (Hamburg) and Dr. Olaf J. Schumann (Frankfurt a.M.)

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