Kulturalistische (Wirtschafts)Ethik

Thomas Beschorner, Marc C. Hübscher and Matthias Kettner

Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, 2021, vol. 22, issue 3, 377-410

Abstract: Based on an enlightened concept of culture, we propose a reconceptualization of ethics in general and business ethics in particular. Cultural (Business) Ethics is aiming at, firstly, contributing to a better understanding of economic practices in society; it, secondly, offers normative orientations, and, thirdly, combines (positive) social science and (normative) ethical approaches consistently. In doing so, we distinguish between a ›cultural theory of normativity‹ and a ›normative theory of culture‹. These two perspectives on the subject matter represent two sides of the same coin. Our conceptual framework makes it possible to develop a ›grassroots ethics‹ that is anchored in concrete ›life-worlds‹ and at the same time allows for ›normative elevations‹.

Date: 2021
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DOI: 10.5771/1439-880X-2021-3-377

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Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics is currently edited by Prof. Dr. Thomas Beschorner (St.Gallen, Schweiz), Dr. Markus Breuer (Berlin), Prof. Dr. Dr. Alexander Brink (Bayreuth und Witten/Herdecke), Dr. Bettina Hollstein (Erfurt), Dr. Marc C. Huebscher (Hamburg) and Dr. Olaf J. Schumann (Frankfurt a.M.)

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