Normsetzung in politischen Marktarenen. (Sub-)politische Steuerung durch oeffentliche Aushandlungsprozesse (Setting Norms in Political Market Arenas)

Veronika Kneip

Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, 2011, vol. 12, issue 1, 48-70

Abstract: Marktarenen sind wesentliche Orte der subpolitischen Konfliktaustragung um die Durchsetzung universaler, menschenrechtlicher Normen auf transnationaler Ebene geworden. Der Beitrag untersucht, inwieweit Aushandlungsprozesse zwischen Unternehmen und unternehmenskritischen Kampagnen zur Etablierung und Durchsetzung entsprechender Normen beitragen koennen. (Conflicts on the implementation and feasibility of transnational social and political norms are not only carried out in the realm of institutionalized politics. As corporate activities are no longer regarded as politically neutral, corporations or entire industries have become targets of public demands and political protest. The article analyzes conflicts between corporations and political consumers with a special focus on so-called anti-corporate campaigns. Are public pressure and corporate need for public legitimation able to foster human rights? What role does strategic communication play for governing political market arenas?)

Keywords: Anti-Corporate Campaigns; Public Spheres; Public Pressure; Social Norms; Subpolitics (search for similar items in EconPapers)
JEL-codes: A13 A14 L31 M14 (search for similar items in EconPapers)
Date: 2011
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Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics is currently edited by Prof. Dr. Thomas Beschorner (St.Gallen, Schweiz), Dr. Markus Breuer (Berlin), Prof. Dr. Dr. Alexander Brink (Bayreuth und Witten/Herdecke), Dr. Bettina Hollstein (Erfurt), Dr. Marc C. Huebscher (Hamburg) and Dr. Olaf J. Schumann (Frankfurt a.M.)

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