Strategic alliances between Czech SMEs and its effects on firm’s competitiveness

Ladislav Tyll, Mohit Srivastava and Martin Hromádka

Journal of East European Management Studies, 2020, vol. 25, issue 2, 246-263

Abstract: This paper aims to study the effects of using strategic alliances by Czech SMEs. It reviews available literature and provides an analytical framework to employ for analysing the propensity of SMEs to engage in strategic alliances and its effectiveness on their competitiveness. We conducted surveys with representatives of SMEs to gather data. Although we found a positive effect of strategic alliances on the SME’s competitiveness for both domestic and international business, the effect was very weak. The increased competitiveness was a result of increased differentiation, cost decrease, popularity increase, market share increases, and profit increase.

Date: 2020
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DOI: 10.5771/0949-6181-2020-2-246

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