Achievement Motivation and Locus of Control as Factors of Entrepreneurial Orientation in Tourism and Healthcare Services

Milena Nedeljković Knežević, Maja Mijatov and Sanja Kovačić

Journal of East European Management Studies, 2021, vol. 26, issue 2, 275-305

Abstract: The main goal of this research was to determine the importance of achievement motivation toward task and success, as well as internal and external locus of control for entrepreneurial orientation (EO) within the tourism and healthcare services. The survey research was conducted on a sample of 207 respondents from Serbia (current and potential entrepreneurs in tourism and medical services). Results showed that EO was influenced by achievement motivation, oriented towards task and success, as well as by the internal locus of control. Results are shedding light on the variables for enhancing the development of entrepreneurship, important for transitional countries.

Date: 2021
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DOI: 10.5771/0949-6181-2021-2-275

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