Actual Problems of the Estimation of Competitiveness of the Brand

Sevostyanova O. G. () and Popova N. A.

World of economics and management / Vestnik NSU. Series: Social and Economics Sciences, 2016, vol. 16, issue 1, 116-125

Abstract: The increase in a share of brand sales in the market predetermines the big spectrum of application of estimated cost of a brand as major of company actives. In article advantages and lacks of private techniques of estimation of cost of brand Interbrand and V-RATIO are analyzed. It is shown, that definition of cost characteristics of a brand is a valuable source of the information at strategic management of the company, hence, the major making competitiveness of trade enterprise.

Keywords: the economic nature of a brand; brand estimation of cost; forecasting of the incomes; generated brands in the future periods; techniques Interbrand and V-RATIO (search for similar items in EconPapers)
JEL-codes: C72 C73 E62 (search for similar items in EconPapers)
Date: 2016
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.nsu.ru/rs/mw/link/Media:/49784/10.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nos:wjflnh:2016_1_10e

Access Statistics for this article

More articles in World of economics and management / Vestnik NSU. Series: Social and Economics Sciences from Socionet
Bibliographic data for series maintained by Вестник НГУ социально-экономические науки ().